Behind the scenes…

40th Anniversary Luerzers Archive!

When I was approached about the Anniversary issue, immediately it came to me “What a perfect moment to create an Analog image“. A 1980’s styled ad campaign. What better than a beautiful Alfa Romeo Duetto with a lot of loud colours. I shot this on Kodak Portra 400, I did clean up the scanned image with photoshop.

Meticulously curated photoshoot

I wanted to create an image of a car advertisement with a 1980’s feel to it. The image should be moody and have a Miami Vice vibe to it. I would like to have a black 1980’s Alfa Romeo Duetto with a gorgeous brown haired model in a bright coloured outfit. The model should be opening the door as if she is about to get in. The background can a modern 1980’s skyline.

Special thanks: Rossella Oppes, Lucio Cadeddu, Fabrizio Usai, Aurelio Pisano, Valerio Loi, Alessandro Murgia, Foto Classic & Superemme.

Interview for local TV in Sardinia!

During COVID I was interviewed for “Sardi around the World” by journalist Eleonora Bullegas. The interview is in Italian, if needed use the translating option from YouTube.

Please laugh as much as you wish, especially at my facial hair.

I had a lot fun during this interview, even with my extreme introvert self. ENJOY!!

Suzuki Fronx, Global Campaign

Vibing with Suzuki Fronx: A Global Campaign shot in Madrid, Spain

In the heart of Madrid, Spain, Vibing with Suzuki Fronx brings forth its latest sensation, the all-new Fronx, through a global campaign that encapsulates the essence of energy, dynamism, and unparalleled fun. The bustling streets of this vibrant city serve as the canvas for a photoshoot that captures the lively spirit of the Fronx, a vehicle designed to embody pure sporty enjoyment.

Capturing the Essence of Pininfarina’s Battista 90th Anniversario

Embark on a visual journey “Behind the Lens,” capturing the essence of Pininfarina’s Battista 90th Anniversario Hypercar EV. The world’s first 1,900hp pure-electric Italian hypercar. In the heart of automotive excellence, innovation meets art with the Pininfarina Battista 90th Anniversario Hypercar EV. A marvel of engineering and design, it promises unparalleled performance, embodying the spirit of a legendary Italian design house. In this exclusive glimpse behind the scenes, we delve into the intricate process of shooting an advertising campaign, encapsulating the essence of this remarkable machine.

The Canvas: Pininfarina’s 90th Anniversario Hypercar EV

Understanding the subject, the Pininfarina Battista 90th Anniversario Hypercar EV, is crucial before the shutter clicks. Over nine decades, this hypercar honors Pininfarina’s legacy, pushing the boundaries of EV technology.

A rolling masterpiece, the Battista 90th Anniversario seamlessly merges sleek lines, aerodynamics, and futuristic design. The advertising campaign has a clear goal: to capture the Battista’s soul beyond traditional automotive photography, vividly showcasing the marriage of art and technology.